The West calls to those who dare to chase their dreams—a place where passion, grit, and perseverance define the way of life. With Kimes Ranch, you don’t just wear the West, you live it every day.

Rooted in authenticity and built with timeless design, we’re redefining what it means to dress the part—empowering you to Live Your Western.

Formerly Longhorn Jean Company, Matt and Amanda Kimes first named their brand after their two longhorns, Betty and Barney—also the names of their original jean styles. After Betty’s passing and a polite nudge from a certain Texas university, they decided the name wasn’t worth the trouble.

They rebranded as LJC Apparel, which felt like progress, but it lacked connection to their core audience of cowboys and cowgirls. A short-lived switch to “Lonehorn Jeans,” in honor of Barney now flying solo, didn’t stick either.

After much thought, they landed on Kimes Ranch—a name that reflected their deep roots in the horse and cattle industry and the culture that shaped them. Both Matt and Amanda come from long lines of cattle ranchers, dairy farmers, bull riders, and horsemen. “Ranch” was a natural fit—not only was the business founded on their horse ranch in Rio Verde, Arizona, but that same property still serves as headquarters today. The word also spoke to their brand’s inclusive spirit—a place of gathering and community.

Kimes Ranch captured their family history and western heritage, as well as their shared success in AQHA and NRCHA competition, including multiple world titles. “I think this is the best name we’ve ever had,” says Matt Kimes. “Sure, it might get mispronounced, but one day it’ll be synonymous with quality and great-fitting jeans.”

A fitting name for a brand built on authenticity, growth, and a story worth telling.

Kimes Ranch was founded by Matt and Amanda Kimes with a vision to bring elevated craftsmanship back to western apparel. What began as a small family endeavor has grown into a modern, luxury brand recognized for its clean design, impeccable fits, and unmistakable brand signature. Though the company has expanded far beyond its early days in Arizona, it remains deeply connected to the couple whose names it bears.

Early on, Matt and Amanda dreamed of making “the jean” that the western world couldn’t find: rugged enough for the ranch, but stylish enough for daily wear. Their early styles quickly became known for thoughtful construction, refined silhouettes, and durability that didn’t sacrifice sophistication.

Today, Kimes Ranch offers a full collection of premium apparel, each piece designed with the same intention that defined their beginnings. The brand’s growth has been significant, but its philosophy remains personal: create products with integrity, stay true to western roots, and ensure customers always feel connected to the people behind the brand.

Kimes Ranch delivers a luxury experience grounded in authenticity — a modern interpretation of western style, elevated with the care of a family name.