Selling A Horse Part 2: Pictures and Video

Last week I talked about the aspects to writing a sale ad, and this week I wanted to talk about two other pieces of the puzzle that will complete your advertisement. The pictures and the video can draw in potential buyers, but if they are of poor quality, they can also deter buyers as much as they draw them in. I have listed a few tips for taking good pictures and videos for your sale horse.

 The Picture-

Pictures should start in the barn, with grooming your horse. Bathing your horse, and ensuring there are no manure spots, especially on white horses, is very important. Make sure to clip and band your horse, if appropriate.

Ensure that you take them with appropriate lighting and a good backdrop. The area should be flat and clutter free, you don’t want to distract from the focal point, your horse. Some owners will take confirmation shots without a saddle, where the horse is standing square. And others prefer a confirmation shot with a saddle on, it doesn’t hurt to take both, incase buyers request additional photos.

Below are some examples of sale pictures. The good, the bad and the ugly.


Picture 1: This picture is of the bad. The horse is being lunged, but you can’t see his conformation or his true movement. It is not flattering to the horse and does not display any positive attributes.


Picture 2: This photo falls in the ugly category. There lacks a sense of professionalism, and safety. If you are going to have the horse being rode for the pictures, ensure that they are well dressed and the photo has an air of professionalism. 


Picture 3: This photo represents the good. The horse is well groomed, in good lighting, and the background is not cluttered. 


The Video-

Make sure the lighting is good. If there is a glare, or if you cannot see the horse throughout the entire video, try a different time of day. Also ensure that the background of the videoing area is not cluttered.

The art of zooming. Try to angle yourself so that you do not have to do a lot of zooming in and out to keep the horse in focus.

Ensure the camera operator stays quiet during the video, or have the capability to take away the audio and overlay music. Some prefer music while others find it distracting.

While filming, try to do the video in one piece. A lot of editing can take away from the video and disrupt the attention of the viewers. Also cutting too much can make people wonder why there isn’t a longer period of video without editing.

Don’t allow your video to be too long. If it goes over 5-6 minutes, you will definitely lose interest of the viewers. Be short, sweet and to the point with the horse’s capabilities and showcase those from the start. Show the ability of the horse to be maneuvered by a rider.

-Emily Bomgardner

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